About This Cookie Policy

This Cookie Policy explains what cookies are and how The Irish Store uses those cookies. Please read and print this Cookie Policy so you can understand what type of cookies we use, the information we collect using cookies and how that information is used by The Irish Store. This Cookie Policy also tells you what your rights are in relation to the personal data that you pass to us when you use The Irish Store cookies.

References in this Cookie Policy to “we”, “us”, "our", and "The Irish Store" are to 4E – Fulfillment.com Limited a company registered in Ireland. Our company registration number is 309454 and our registered office is at Suite 6, Floor 2, 5-7 Upper O’Connell Street, Dublin 1. We trade under the Registered Business Name of The Irish Store (487974). Our registered VAT number is IE 6329454D.

For information on how we use, store and keep your personal data secure, please see our Privacy Policy. This Cookie Policy forms part of, and is to be read in conjunction with, the Terms and Conditions of use of the The Irish Store service available on our website.

If you have any questions about this Cookie Policy, please contact us our Data Protection Office at [email protected]

What are cookies?

A cookie is a small text file that a website stores on your computer or mobile device when you visit the site.

  • First party cookies are cookies set by the website you’re visiting. Only that website can read them. In addition, a website might potentially use external services, which also set their own cookies, known as third-party cookies.
  • Persistent cookies are cookies saved on your computer and that are not deleted automatically when you quit your browser, unlike a session cookie, which is deleted when you quit your browser.

Every time you visit our websites, you will be prompted to accept or refuse cookies. The purpose is to enable the site to remember your preferences (such as user name, language, etc.) for a certain period of time. That way, you don’t have to re-enter them when browsing around the site during the same visit.

Cookies can also be used to establish anonymised statistics about the browsing experience on our sites.


Currently, there are four types of cookies that may be generated as you browse our site: session cookies, analytics cookies, lead generation cookies and third party cookies.

1. Session Cookies

Session Cookies are only stored temporarily in the browser's memory, and are destroyed when it is closed down, although they will survive navigating away from the website they came from. As you move through the site, various pieces of information need to be stored in order for the site to function properly. We use a service provider called Amazon to ensure our site functions as performant as possible and is delivered to you as quickly as possible.

How do I control session cookies?

You can use your browser settings to control whether or not we set session cookies. More information on your browser settings is provided at the bottom of this page.

Please be aware that cookies are critical to the efficient working of the site. If you choose to disable cookies from this site, the functionality of the site may be greatly reduced.

2. Analytics Cookies

In order to monitor how our sites are performing, we collect data about page visits. This information is completely anonymous — we cannot determine who it came from. When we use this data, we look at numbers of visitors overall rather than individual visits.

Analytics information is used in reports and to improve our site. For example, we have used analytics data to add, remove or change features of the site based on how popular they are with users.

We track, for example:

  • the numbers of visitors to individual pages
  • when pages were visited
  • how long users stayed on the page
  • the IP address of the user of the website
  • the page they came from;
  • technical data about the device being used to browse the site (such as browser and operating system version, and display size) — we use this data to ensure that the technology our site uses is appropriate for the majority of our users, and how best to display the site for users who have less capable browsers

More information about analytics cookies

We use cookies from different partners including Google to provide our analytics data. You can read more about how Google Analytics treats your data on their web site. You can also read Google’s full privacy policy.

How do I control analytics cookies?

Google provides a tool to opt-out of Google Analytics. This is available for all modern browsers in the form of a browser plugin. Additionally, you can control how cookies are set using your browser settings.

3. Lead Generation cookies

Information collected from cookies set in your device that qualify as personal data will be processed by Facebook, a company offering lead identification and ad targeting services.

The purpose for the processing of the personal data is that it enables Facebook to improve a service rendered to us and our website (e.g. “Lead Generation” service), by adding data to their database about you.

The data that is collected and used by Facebook to achieve this purpose is information about the IP-address from which you visited our website, and technical information that enables Facebook to tell apart different visitors from the same IP-address.

4. Third party cookies

The advertisements you see displayed on the site are generated by third parties. These services may use their own anonymous cookies to track how many times a particular ad has been displayed to you and may track your visits to other sites where their ads are displayed. Please note that advertisers can only track visits to sites which display their ads or other content. This tracking is anonymous, meaning that they do not identify who is viewing which ads.

Tracking in this manner allows advertisers to show you ads that are more likely to be interesting to you, and also limit the number of times you see the same ad across a wide number of sites. As an example of how advertisers operate, if you recently researched holidays, adverts for holiday operators may subsequently appear on our sites.

We do not have access to, or control over, these third party cookies; nor can we view the data held by these advertisers. Online advertisers provide ways for you to opt-out of your browsing being tracked. More information about the advertisers we use, and how to opt-out, is provided below.


We display clips from Google related to our Company Profiles. You can view Google’s privacy policy. This page also allows you to control what cookies YouTube saves on your computer.


We work with LinkedIn to optimise how LinkedIn ads are displayed. You can discover how LinkedIn protects your privacy relating to ads at its privacy policy.

Cookie Table of our cookies


CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND Your session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.
Affiliate Allows us to identify how you found our site and optimize your personal experience.
showSignup Information whether you have opted in to receive emails from us or not if you have visited our site before.
Google Analytics Google Analytics cookie that allows us to understand how you use the site to keep constantly improving your experience. Google Analytics may set a number of cookies depending on your session. You can find the list of all cookies set by Google Analytics here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?csw=1
HotJar At GiftsDirect we use Hotjar to identify issues on the site and constantly improve your experience. Hotjar may set a number of cookies depending on your sessions. Please see "Cookies set by the Hotjar script" here: https://www.hotjar.com/legal/policies/cookie-information
Cloudflare Cloudflare __cfduid cookie allows to improve website security. It does not store any personally identifiable information. For more details please see: https://support.cloudflare.com/hc/en-us/articles/200170156-What-does-the-Cloudflare-cfduid-cookie-do-
Zopim & Zendesk We're using Zendesk and Zendesk Chat (formerly known as "Zopim") to help you get timely support from our Customer Service Department. For list of cookies set by Zendesk and Zopim, please see: https://www.zendesk.com/company/customers-partners/#cookie-policy
Google Adwords All cookies beginning with "_ut" are set by Google Adwords which we use for online advertising programs. This lets us to keep track of how many users click on our advertisements and measure the success of our marketing campaigns. Adwords cookies expire after 30 days and are not used for personal identification. Please visit Google Advertising Privacy Policy for details. -https://policies.google.com/technologies/ads. You can set preferences for how Google advertises to you or opt out of interest-based advertising by visiting the Google Ad Preferences page here: https://adssettings.google.com/
NewRelic (NREUM) We use New Relic to monitor the performance of our Site and notify us if any of our web servers have problems. For more details you can read NewRelic Privacy Policy here: https://newrelic.com/termsandconditions/privacy
Facebook Business We're using Facebook Business for marketing and online advertising programs.
Microsoft Bing We use Microsoft Bing for our online advertising programs. The Bing cookies keep track of how many users click on our advertisements and measure the success of our marketing campaigns. For more details please visit Microsoft Privacy & Cookies Statement here: https://privacy.microsoft.com/en-gb/privacystatement To set preferences for how Microsoft advertises to you or opt our of personalised advertising, please visit the Microsoft Personalized Ad Preferences page here: https://account.microsoft.com/privacy/ad-settings
Sub2 Tech This cookie helps us optimize your customer experience by serving timed emails with content you were interested in on our site. For more details on specific cookies used by Sub2Tech please visit: https://webservices.sub2tech.com/optout/2S_TC_optout.aspx

Removing cookies from your device

You can delete all cookies that are already on your device by clearing the browsing history of your browser. This will remove all cookies from all websites you have visited.

Be aware though that you may also lose some saved information (e.g. saved login details, site preferences).

Managing site-specific cookies

For more detailed control over site-specific cookies, check the privacy and cookie settings in your preferred browser

Blocking cookies

You can set most modern browsers to prevent any cookies being placed on your device, but you may then have to manually adjust some preferences every time you visit a site/page. And some services and functionalities may not work properly at all (e.g. profile logging-in).

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